For home services
Plumbers, HVAC & roofers: 'Call for a quote' may be costing you jobs. Here's why the AI picks the competitor who published a price.
When a customer asks an assistant for a plumber who can come today, the assistant names two or three companies, not ten. It picks the ones it can verify: licensed, well reviewed on more than Google, with prices and a booking path it can act on.
We make home-service businesses that easy to pick: the right directories, your license where agents check it, service-call fees and common-job ranges in plain text, and a quote path an agent can complete.
What an agent needs from you
- Service-call fee and price ranges for common jobs, in HTML text: tune-ups, drain clearing, water heater replacement, swamp cooler start-ups and conversions to refrigerated air.
- License number on the site, matching your NM RLD/CID record and your Google Business Profile name exactly.
- Real service area: the neighborhoods and towns you actually drive to, with no fake address if you're a service-area business.
- Hours, emergency availability, and a quote or booking path through a tool agents can use, such as Housecall Pro, ServiceTitan, Angi, or Thumbtack.
What your customers ask
- Find a plumber in Albuquerque who can come out today.
- Which HVAC companies near Rio Rancho have good reviews and offer financing?
- Who can replace a swamp cooler in the Northeast Heights this week, and what does it cost?
- Best roofer in Albuquerque after a monsoon leak.
Where agents look
Angi, HomeAdvisor, Thumbtack, Houzz, Nextdoor
After Google and Yelp, these are the directories AI answers cite for home services. Keep the profiles you use current, including any booking link the directory offers.
BBB and licensing records
ChatGPT cites the BBB and government licensing sites. Your New Mexico Regulation & Licensing Department, Construction Industries Division (RLD/CID) record has to match the name on your Google Business Profile.
Google plus one more review site
Review volume and recency decide a lot of AI inclusion, and assistants lean on Yelp as well as Google. One review site is no longer enough.
Trust, reviews, and the rules
- Never gate or incentivize reviews. Google prohibits it and the FTC Consumer Review Rule carries penalties up to $53,088 per violation.
- Ask every customer for a review within 24 hours, on Google plus one trade site, and ask them to name the job and neighborhood in their own words. Never script the review.
- If Google's automated calls ask about price and availability, the answer your team gives has to match the prices on your site.
What this usually costs with us
- AI Visibility Report: Free
- Found: $349/mo
- Picked: $749/mo
- Booked: $1,449/mo
All prices are before New Mexico gross receipts tax. Full pricing and terms →
Email me the checklist
Home Services Agent Checklist
Directories, the license record, price ranges, and a quote path for plumbers, HVAC, and roofers.
The page stays open. We email the PDF after you confirm a link from contact@abqaimarketing.com. We do not send it before that confirmation. Unsubscribe any time.
Home services questions
Do I need to publish my prices?
Publish ranges: a service-call fee and what common jobs usually run. "Call for a quote" with no range gives an agent nothing to compare, so it recommends the competitor who published. Google may even phone you to ask, and that call is a worse first impression than a clear web page.
Which directories matter for home services in New Mexico?
Start with Google Business Profile, Yelp, Apple Business, Bing Places, and the BBB, then Angi, HomeAdvisor, Thumbtack, Houzz, and Nextdoor. Make the business name, phone, hours, and services identical everywhere, and make sure your NM RLD/CID license record matches.